One of the most important steps in building awareness is creating a brand identity. Many businesses don’t realize that everything they put out in public is part of their brand. Your brand is your value offering. It is what differentiates your business from your competitors. Brand identity strengthens with consistency, cohesion, and frequency. A solid strategy will build brand equity that leads to recognition and emotional attachment.
Brand identity strengthens with consistency, cohesion, and frequency.
Brand marketing shapes the presentation and messaging to communicate a value offering. This can be done with words, graphics, videos, etc. Defining a brand identity is a journey of realizing who you are, what you offer to others, and how that looks. Your brand identity is the way you want people to perceive you.
Good brand marketing communicates a company’s value in easy to understand terms. When done effectively, it creates a connection between the company and audience. Just as a business plan sets goals to measure results, clients must also define the essence of their brand. What makes them unique? Where is the value or benefit? How is this different than competitors?
A brand identity consists of a logo, tagline, aesthetic style, and language tone.
A logo is one of the first things people identify with a brand. A logo is a professional, graphical representation of a company name. It should be placed everywhere for FREQUENCY. The logo is the inspiration for the general aesthetic.
A tagline is a simple phrase that explains the promise or benefits of an organization. When used CONSISTENTLY, a tagline conveys your vision & value, all in a few words. Learn how to express the identity of your brand succinctly.
Style & Tone
By first building a marketing style guide, we ensure COHESION across all aspects of your branding. Mystical Marketing helps clients define a brand identity resulting in a positive image that is always consistent and engaging.
At Mystical Marketing, we believe that the brand marketing orbits around the product or service, which is the offering.Mystical Marketing collaborates with clients to define or enhance brand identity. We provide marketing strategies and tools to build and reinforce brands. Marketing is about awareness. Wikipedia states, “Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service or brand.”
Every business should consider how their logo represents their brand. What does a lack of a logo say? From the logo, we build a marketing style guide to ensure COHESION. Mystical Marketing helps clients define a brand identity resulting in a positive image.
A logo is a CONSISTENT graphical representation of a company name. It should be placed everywhere for FREQUENCY and COHESION.
Clients occasionally need help in defining the offering. That could mean broadening the scope or editing core products/services. Mystical Marketing’s coaching and creative collaboration guides clients to communicate an enhanced brand image. Look and sound better to be better. Good branding elevates identity with creative and interesting approaches to communications. Cohesion does not mean repetition. A brand must evolve with the business.
Marketing Tips Blog
Visit the Mystical Marketing Tips Blog for tips and tricks to improve your marketing strategies. If you have any questions, contact us – we have solutions!