colors

Color Scheme for Web

Virginia Uncategorized

If you haven’t already done so, deciding you color scheme for branding is important when planning your web design. When I work with clients to develop a color scheme or style guide, I always consider the logo. The logo will be on every page and should be the inspiration for the style guide. Color has an incredible ability to emit …

wave

Choosing Web Photos

Virginia Marketing Tips

Every website needs photos and many people cannot afford to hire a professional photographer. The alternative is purchasing or finding free royalty free photos.  There are many websites that sell royalty free images. I recommend Bigstock. They have a monthly subscription of $79, which entitles you to five downloads per day. That is up to 150 images if you are …

writing web content

Writing Web Content

Virginia Marketing Tips

Content marketing is essential to digital success. I am a firm believer of content marketing. Try to adopt this approach when you are writing web content. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action… Basically, content …