sitemap planning

Develop a Sitemap

Virginia Marketing Tips

Before you begin to develop a sitemap, you should be clear of your offering. Do not put undeveloped items into a sitemap. What I mean is that you plan to offer a retreat next year, but haven’t developed any of the details yet, it should remain unpublished until you do so. Typically, every website has: Home About Products/Services/Events Contact Pages on the …

x Theme

Choosing a WordPress Theme

Virginia Marketing Tips

A WordPress theme is the template for your website. Once installed, it allows you to customize your website using the featured offered by that theme. I recommend buying a theme rather than using the free ones available on WordPress. It is a small investment for what you get. There are over 20,000 themes available on Themeforest. I recommend you filter …


Color Scheme for Web

Virginia Uncategorized

If you haven’t already done so, deciding you color scheme for branding is important when planning your web design. When I work with clients to develop a color scheme or style guide, I always consider the logo. The logo will be on every page and should be the inspiration for the style guide. Color has an incredible ability to emit …


Choosing Web Photos

Virginia Marketing Tips

Every website needs photos and many people cannot afford to hire a professional photographer. The alternative is purchasing or finding free royalty free photos.  There are many websites that sell royalty free images. I recommend Bigstock. They have a monthly subscription of $79, which entitles you to five downloads per day. That is up to 150 images if you are …

writing web content

Writing Web Content

Virginia Marketing Tips

Content marketing is essential to digital success. I am a firm believer of content marketing. Try to adopt this approach when you are writing web content. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action… Basically, content …