Empowering You to Make Informed Marketing Decisions
If you are ready for a website, the best practice before you begin is to plan. Having a vision before you jump in will save you time and money. Below is a guide to planning your new website. Click on any step to learn more details. Develop a Sitemap Choosing a WordPress Theme Choosing Fonts for Your Website Color Scheme …
Before you begin to develop a sitemap, you should be clear of your offering. Do not put undeveloped items into a sitemap. What I mean is that you plan to offer a retreat next year, but haven’t developed any of the details yet, it should remain unpublished until you do so. Typically, every website has: Home About Products/Services/Events Contact Pages on the …
A WordPress theme is the template for your website. Once installed, it allows you to customize your website using the featured offered by that theme. I recommend buying a theme rather than using the free ones available on WordPress. It is a small investment for what you get. There are over 20,000 themes available on Themeforest. I recommend you filter …
Choosing fonts for your website using Google Fonts is easy. You can add a sentence or phrase in the Preview Text to see how your text will look. You can even click on the preview box and it will display the font in the various weights. If they all look the same to you then just pick the more popular ones …
If you haven’t already done so, deciding you color scheme for branding is important when planning your web design. When I work with clients to develop a color scheme or style guide, I always consider the logo. The logo will be on every page and should be the inspiration for the style guide. Color has an incredible ability to emit …
Every website needs photos and many people cannot afford to hire a professional photographer. The alternative is purchasing or finding free royalty free photos. There are many websites that sell royalty free images. I recommend Bigstock. They have a monthly subscription of $79, which entitles you to five downloads per day. That is up to 150 images if you are …
Content marketing is essential to digital success. I am a firm believer of content marketing. Try to adopt this approach when you are writing web content. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action… Basically, content …
