Search engine optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. MOZ states, “SEO is a marketing discipline focused on growing viability in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.”
There are so many variables to SEO. Mystical Marketing focuses on fundamental search engine optimization, and coaches clients on how to grow it.
“On average, we conduct 12 billion searches per month in the United States.”
“60% of all organic clicks to go to the organic top 3 search results.”
“50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. 70-80% of users ignore the paid ads, and only focus on the organic results.”
Mystical Marketing search engine optimization helps clients:
• Cultivate relevant keywords
• Ensure ease of navigation for user experience
• Register on directory sites
• Connect Google apps & social media
• Strategize backlinks and dynamic content
Why is search engine optimization important?
Lack of search engine optimization means your traffic is likely direct. Search engines reach nearly every online American, and billions of people around the world. Search engine optimization is a cost-effective marketing strategy that increases web traffic and branding. Yes, there is an initial investment, but compared to other lead generating methods, it is one of the least expensive.